Our professional sphere

As a product manager, you face major challenges every day. Some seem do-able, while others may be insurmountable. But guess what- you’re not alone. As part of a large product community, some of the biggest challenges you face are actually quite common.

User retention is fundamental to your product’s growth. But it can also be difficult to figure out what factors influence retention and how to improve it. The good news is, we’ve got Amplitude to fly in their retention experts to share with us their framework to help improve user retention and achieve sustainable growth, using Analytics.

What are some of the pain points when trying to optimize hundreds of user experiences in dozens of industries and verticals in different Geos?

How does A/B testing analysis flow impact company growth and what’s so good about the Bayesian approach that helps solve the above challenges?

What user acquisition automation tools are best for a >$200M campaign, and how are we testing them?

These questions and others will be answered in this unique meetup led by three of NI’s top product managers.

Work from home? From the office? Hybrid model alternatives? What is the future of the world of work in light of corona and are these changes here to stay?

Natural Intelligence and The Israeli Association for HR Management Research and Development invite you to a fascinating conversation with top HR managers in an open and honest discussion about the variety of possibilities for best practices, tools and processes.

Even if it’s known that best practices must be adapted to the characteristics of the organization, the culture and the type of jobs, we will try to present “a universal iron rule” based on research, that can serve as a basis for thought in every situation where they might be applied.

What does it take to be a product manager of an internal product? What are the soft-skills required for an internal product manager? And how does it work at Natural Intelligence and Taboola?

What are the challenges of an internal product manager? What are the biggest challenges with internal customers?
What is the difference between internal and external products in the eyes of a PM?
How we should manage the relationships with internal customers and stakeholders?
What are the KPIs and how are we measuring the impact of internal products?
How road mapping, release, and adoption look with Internal products?

Same, Same, Different?
B2B and B2C Product Managers Share Secrets

Join this opportunity to learn and ask everything you want to know about B2B and B2C PMs differences and similarities

Are you a product manager for a B2B or a B2C company that deals only in B2B or B2C?

In a unique webinar, ZoomInfo and Natural Intelligence present two different product management industry leaders discussing some key takeaways from the product management field. It will be an exciting opportunity to improve your knowledge base no matter what your product management background is.
We’ll discuss:
What does it take to be b2c or b2b pm?
Does it make sense to move from one domain to the other and how to do it?
Are there different soft & hard skills required for each domain?
Where is the customer more centric? at b2b product or b2c?? Is the customer always right?
And many other questions and product management challenges.

What is a growth opportunity?
Growth vs. innovation: what’s the difference? Product-led growth (PLG) vs. growth marketing?
Who holds the key to innovation, and how do they do it?
Is it possible to achieve success by following the industry’s best practices? Is it possible for an organization to adopt a growth mindset? Can it be implemented across departments?

Our upcoming Growth Meetup will feature four industry leaders to discuss these burning topics and others.

Product managers, friends, and colleagues, lend us your ears!

Are you interested in How to become a data-driven PM without drowning in all the data?

How can we make the relevant and critical data more accessible to PMs in their strategic and tactical decision-making processes?
Is it just about being an expert analyst? Or could it be that what and how to measure (Analytics plan) is the actual ‘game changer’?
How far can / should I rely on my Product intuition and when and what should I start testing assumptions?

In this webinar we will discuss:

CSRs pros and cons-Why we decided to start with Server-side rendering using React in our company web serving platform. How to integrate the client app into that party and what are the advantages and disadvantages of React server-side rendering. What we got right and what are the pitfalls and where do we go from here.

SSR pros and cons – Server-Side Rendering with React- The Good the Bad and the Ugly! Why we decided to start with Server-side rendering using React in our company web serving platform. How to do it right and what are the advantages and disadvantages of React server-side rendering. What we got right and what are the pitfalls and where do we go from here.

Q&A panel

Our upcoming event will focus on Tracking Plan – the why & how – A Spotify case study:

How can we make the relevant and critical data more accessible to PMs in their strategic and tactical decision-making processes?
Defining Analytics events is the simple part, Isn’t it..? We’ll break it down and show some actual use cases that might not be so trivial, even for a product such as Spotify.
Is it just about being an expert analyst? Or could it be that what and how to measure (Analytics plan) is the actual ‘game changer’?

Apache Liminal (Incubating) is an end-to-end platform for data engineers & scientists, allowing them to build, train and deploy machine learning models in a robust and agile way. The platform provides the abstractions and declarative capabilities for data extraction & feature engineering followed by model training and serving; using standard tools and libraries (e.g. Airflow, K8S, Spark, scikit-learn, etc.).

Apache Liminal’s goal is to operationalize the machine learning process, allowing data scientists to quickly transition from a successful experiment to an automated pipeline of model training, validation, deployment, and inference in production, freeing them from engineering and non-functional tasks, and allowing them to focus on machine learning code and artifacts.

In this meetup, we will introduce Liminal from the basics to advanced features as well as demonstrate production use cases from Natural Intelligence.

Natural Intelligence is a global leader in intent marketing, we serve pages to millions of folks around the globe and assist them in taking decisions in various areas.
But what exactly do we do there?
How did we build our system?
What are the moving parts and how is everything composed together?
This is exactly what we will learn at this Natural Intelligence Architecture webinar!

So if you are an experienced developer or an architect who wants to learn how to build a high-scale serving and data platform this session is for you.

We will discuss the challenges of operationalizing the machine learning process, allowing data scientists transition from a successful experiment to an automated pipeline of model training, validation, deployment and inference in production.
Apache Liminal is an end-to-end platform for data engineers & scientists, allowing them to build, train and deploy machine learning models in a robust and agile way.
Three short talks by the founding committee member of Apache Liminal

Why Apache Liminal – What is Liminal and why did we build it – Amihay Zer-Kavod
Comparison of existing tools in this space and how they differ – Asaf Pinhasi
Apache Liminal Demo – Live demo of Liminal – Aviem Zur

Community Meetup About Women But Not Only For Women
Women at Work in Progress

Despite equal representation of women in society, gender inequality remains a problem even in 2022. A report by the Israel Innovation Authority and “A Woman in High-Tech” Initiative from March 2022 demonstrates staggering figures.

Although approx. 50% of the students majoring in mathematics are girls, only 23% later join the IDF in R&D positions, and 13% are in cyber security positions. Whereas women make up only 33% of the Israeli workforce, they hold only 28% of the tech positions. In academia, women are less than 31% of all tech professions BA degree holders, and little less than 28% are integrated into technical positions. What about the great startup nation? about 16.5% of senior positions in local VCs are held by women, and about 9.4% of the startups established in the last decade were Established by women CEOs and entrepreneurs.

The Women at Work in Progress meetup will discuss this gap and various life frameworks – the family, education, society, industry, and work. Our top-notch speakers, experts in their fields, will discuss the needed changes to shatter the glass ceiling and gender barriers and open up new opportunities for the younger generation.

Employer Branding seems to be the newest and coolest buzzword of the moment – but what is it exactly?

Do you consider it a marketing strategy or a talent acquisition technique? Do multinational corporations and young and dynamic startups face similar challenges? What are the responsibilities of Employer Branding Managers? And what are the key success indicators?

Our Employer Branding live event will feature four industry experts from various disciplines to discuss Employer Branding, challenges and opportunities, role responsibilities, execution, and success.

Details
Trust is the foundation of every great relationship, overarching successful connections between businesses and consumers.

Building a trustworthy brand means enjoying long-lasting customer loyalty. Consistency, credibility and transparency will encourage consumers to choose your brand over competitors, and to recommend it to friends and family. The result: high ROI and effective results.

Even more crucial in the wake of Covid, trust was named one of the top global marketing trends of 2021 by Deloitte.
How can marketers capitalize on this leading trend?
How can trust mobilize customers?
How can businesses leverage trust to achieve their marketing goals?

Natural Intelligence is pleased to invite you to an exclusive live roundtable event where speakers from Google, Lemon

Building your brand from the ground up isn’t an easy thing to do. It’s actually one of the most crucial decisions you will make for your company. And it begins with choosing an accurate name.

The long-held perception that the branding process is complex, long, and quite expensive is changing; in recent years many companies with limited resources have navigated the process in a way that is adjusted to the current era. How did they do it on a tight budget? How does one begin? What questions must be answered? And what are the dos and don’ts?

Learn the answers to these questions and more in the upcoming webinar:
Step 1: Anyone can brand in 3 steps
Step 2: The do’s and don’ts of building your brand book
Step 3: Boosting conversions with branded marketing assets