Meet the


Nir Greenberg

Nir Greenberg Executive Chairman

Nir founded Natural Intelligence in 2009 and served as the company’s CEO from its inception. Under his leadership, the company has grown from a grassroots startup into a world-leading tech company with hundreds of customers, millions of users, and a massive global presence. Since 2022, Nir has been serving as Executive Chairman.

Jonathan Edelshaim

Jonathan Edelshaim Chief Executive Officer

An expert in leading global business operations for international internet companies, Jonathan brings exceptional management, operational, and business development skills to the company. After serving as the division manager for the Fintech and Gaming business units for seven years, in 2022, he was appointed as CEO.

Neta Feller

Neta Feller Chief People Officer

With more than two decades of exceptional leadership in some of the most prominent companies in the industry, Neta steadily forged the company’s spirit and culture. Neta’s pioneering vision of a workplace that promotes equality and social impact has earned her awards and global recognition.

Tomer Amitai

Tomer Amitai Chief Finance Officer

Tomer has more than two decades of experience in corporate finance, strategy, M&A, capital markets, and investor relations executive roles in U.S.-listed companies across multiple industries. Under his leadership of the finance and legal teams, the company is taking confident leaps in delivering on its business and financial goals.

Lior Schachter

Lior Schachter Chief Technology Officer

With massive experience in big data, ML/AI, and online systems, Lior leads the Technology Unit and is responsible for building the company's cloud platforms and steering its tech vision.

Hila Gil

Hila Gil Chief Marketing Officer

A professional business and innovation executive, Hila launched and nurtured several strategic verticals from the ground up, leading the brand to meteoric results. Hila joined the leadership team after serving as VP of Performance and Growth in her latest position.

Yohai Barak

Yohai Barak Chief Revenue Officer

Since joining the company, Yohai has played a crucial role in establishing NI's ongoing business success. Throughout his career, Yohai has collaborated with many of the top brands in the world in a multitude of fields and currently leads the company's commercial and business development strategy. Yohai joined the leadership team after serving as SVP of Business Development in his previous role.

Tomer Fuss

Tomer Fuss Chief Product Officer

An avid B2B, B2C, and B2G product expert with an acute strategic understanding, Tomer is a leader in generating growth within a competitive industry. Tomer joined the leadership team after serving as VP of product in his latest position.