Meet the

LEADERSHIP

Nir Greenberg

Nir Greenberg Executive Chairman

Nir founded Natural Intelligence in 2009 and served as the company’s CEO from its inception. Under his leadership, the company has grown from a grassroots startup into a world-leading tech company with hundreds of customers, millions of users, and a massive global presence. Since 2022, Nir has been serving as Executive Chairman.

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Jonathan Edelshaim

Jonathan Edelshaim Chief Executive Officer

An expert in leading global business operations for international internet companies, Jonathan brings exceptional management, operational, and business development skills to the company. After serving as the division manager for the Fintech and Gaming business units for seven years, in 2022, he was appointed as CEO.

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Neta Feller

Neta Feller Chief People Officer

With more than two decades of exceptional leadership in some of the most prominent companies in the industry, Neta steadily forged the company’s spirit and culture. Neta’s pioneering vision of a workplace that promotes equality and social impact has earned her awards and global recognition.

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Smadar Levi

Smadar Levi Chief Finance Officer

Smadar brings over 20 years of experience in senior financial leadership. She has led global teams, driven complex financial operations, and played a key role in an IPO on Nasdaq and major M&A transactions. Smadar holds an MBA and a B.A. in Accounting and Finance.

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Lior Schachter

Lior Schachter Chief Technology Officer

With massive experience in big data, ML/AI, and online systems, Lior leads the Technology Unit and is responsible for building the company's cloud platforms and steering its tech vision.

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Hila Gil

Hila Gil Chief Marketing Officer

A professional business and innovation executive, Hila launched and nurtured several strategic verticals from the ground up, leading the BestMoney.com brand to meteoric results. Hila joined the leadership team after serving as VP of Performance and Growth in her latest position.

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Yohai Barak

Yohai Barak Chief Revenue Officer

Since joining the company, Yohai has played a crucial role in establishing NI's ongoing business success. Throughout his career, Yohai has collaborated with many of the top brands in the world in a multitude of fields and currently leads the company's commercial and business development strategy. Yohai joined the leadership team after serving as SVP of Business Development in his previous role.

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Tomer Fuss

Tomer Fuss Chief Product Officer

An avid B2B, B2C, and B2G product expert with an acute strategic understanding, Tomer is a leader in generating growth within a competitive industry. Tomer joined the leadership team after serving as VP of product in his latest position.

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