Technology

How to Face Your Biggest Marketing Challenge in 2018

By Brock Kaye
Tuesday, December 5, 2017

What is the top priority for marketers as we enter 2018? According to research by State of Inbound, the answer is converting leads to customers. And the biggest challenge? Generating traffic and leads.

The internet has revolutionized how people decide what to buy. However consumer behavior is fast evolving and search trends can tell us a lot about what’s important to people when they are buying online.

What Search Trends Tell Us

We know that the vast majority of consumers do online research before making a purchase, at least 81% (AdWeek).

We also know that people are increasingly using their mobile phones to help them make decisions. In the past 2 years alone, there has been an 80% increase in mobile searches with term “best” which Google attributes to consumer behavior, and not just for big purchases, for pretty much everything.

Reviews have become hugely popular as consumers want to make informed decisions. In fact 78% of Millennials and 72% of GenXers read reviews.

Consumer behavior is fast evolving and search trends can tell us a lot about what’s important to people when they are buying online.

The Comparison Game

People like to compare. Especially when they’re buying.

Our own research tells us that people enjoy doing online research and when they make informed decisions they feel empowered. The most important part of the process is the shortlisting phase, when they narrow down their choices and make comparisons, right before the moment of truth. How can you make sure that you are there?

Be in the Right Place at the Right Time We keep on top of ever changing trends and behaviors to ensure that your company will be seen at the shortlisting phase.

Our Top 10 websites are an online resource used by consumers to inform them during the crucial shortlisting phase. They present an opportunity for brands to be visible, reviewed and even recommended at the exact moment that consumers are making their purchasing decision. We harness advanced data science capabilities to provide a game-changing marketing asset.

Brock Kaye is VP Sales and Business Development at  Natural Intelligence, a leader in intent marketing that operates comparison websites that drive high-value customer acquisition for leading brands.

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