ONLINE MORTGAGE TRENDS

How to Apply Intent Marketing to Acquire Untapped Leads

Search volume for unbranded mortgage comparison terms has increased by 211% since 2010, but for branded keywords has been steadily decreasing.


  • Address your audience's changing behavior
  • Create an intent-focused paid search strategy
  • Recognize what high-intent users are looking for

  • Address your audience's changing behavior
  • Create an intent-focused paid search strategy
  • Recognize what high-intent users are looking for

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