What is the top priority for marketers as we enter 2018?
According to research by DevriX, the answer is attracting customers in an ever-changing, saturated online world.
And the biggest marketing challenge in 2019? Generating traffic and leads.
The internet has revolutionized the way people decide what to buy. However, consumer behavior is fast evolving and search trends can tell us a lot about what’s important to people when they are buying online.
What Search Trends Tell Us
We know that the vast majority of consumers do online research before making a purchase, at least 81% (AdWeek).
We also know that people are increasingly using their mobile phones to help them make decisions. In the past 2 years alone, there has been an 80% increase in mobile searches involving the term “best” which Google attributes to consumer behavior, and not just for big purchases, for pretty much everything.
Reviews have become hugely popular as consumers want to make informed decisions. In fact 78% of Millennials and 72% of GenXers read reviews.
How to Win the Comparison Game
People like to compare. Especially when they’re buying.
Our own research tells us that people enjoy doing online research and when they make informed decisions they feel empowered. The most important part of the process is the shortlisting phase, when they narrow down their choices and make comparisons, right before the moment of truth.
And you have to make sure that you are there. Be in the Right Place at the Right Time.
We keep on top of ever-changing trends and behaviors to ensure that your company will be seen at the shortlisting phase.
Natural Intelligence’s Top 10 websites are an online resource used by consumers to inform them during the crucial shortlisting phase. They present an opportunity for brands to be visible, reviewed, and even recommended, at the exact moment that consumers are making their purchasing decision. We harness advanced data science capabilities to provide a game-changing marketing asset.
Brock Kaye is VP Sales and Business Development at Natural Intelligence, a leader in intent marketing that operates comparison websites that drive high-value customer acquisition for leading brands.
Want Natural Intelligence’s specialists to teach you how to optimize your marketing plan for 2019? Contact us today and let us know what we can help you with.Capture High-Intent Leads